Loft Cube – Hotel Daniel – Mailing by Moodley Brand Identity

Mailing Campaign and Branding by Moodley Brand Identity for Werner Aisslinger’s Loft Cube on the rooftop of Hotel Daniel in Graz, Austria.

The Loft Cube has been designed by German product and industrial designer Werner Aisslinger in order to create an innovative solution for additional living spaces. With about 44 square meters, a clever interior design concept, and 360° views, the Loft Cube can be used for a wide range of applications. Since the rooftop installation of a one of those cubes, Hotel Daniel in Graz hosts probably the most spectacular suite of the city.

The design team of Vienna, Austria based studio Moodley Brand Identity was commissioned to develop a mailing campaign with the aim to draw interest to this project. They produced a little box with a look and feel that refers to the design of Werner Aisslinger’s Loft Cube. The box includes a range of printed collateral with additional information and images.

The look and feel of this box refers to the design of the Loft Cube by Werner Aisslinger.
The look and feel of this box refers to the design of the Loft Cube by Werner Aisslinger.
Werner Aisslinger's Loft Cube on the hotel rooftop provides 360 degree views over the city of Graz.
Werner Aisslinger’s Loft Cube on the hotel rooftop provides 360° views over the city of Graz.
The tiny box includes a range of printed collateral with information and images of the Loft Cube.
The tiny box includes a range of printed collateral with information and images of the Loft Cube.
Printed collaterial with images and information.
Printed collaterial with images and information.
A card with a simle line illustration of the hotel plus cube on the rooftop.
A card with a simle line illustration of the hotel plus cube on the rooftop.
The backside of the card contains additional information.
The backside of the card contains additional information.
Some information about German product and interior designer Werner Aisslinger.
Some information about German product and interior designer Werner Aisslinger.
Some printed materials of the mailing campaign created by Vienna, Austria based studio Moodley Brand Identity.
Some printed materials of the mailing campaign created by Vienna, Austria based studio Moodley Brand Identity.
The Loft Cube is placed on the rooftop of the Hotel Daniel Graz.
The Loft Cube is placed on the rooftop of the Hotel Daniel Graz.

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